User experience is a vital part of the customer journey. It encompasses all aspects of your end-user's interaction with your business, services and products – from design, through manufacturing and marketing.
At Taya IT, we take this very seriously. To provide an outstanding experience, meeting the user’s needs is our top priority. We believe our products should be a joy to own and a pleasure to use. A genuinely impressive and enduring user experience is not just a checklist of features: it shows an understanding of what satisfies the customer- recognises needs, fulfils requirements and builds loyalty by paying attention to every detail.
User interface (UI) is also important - to ensure design fits purpose. As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the database only contains movies from major studios.
We also pay attention to usability. Is your product easy to operate, efficient to use, pleasant to own?
Bearing all these considerations – and more – in mind enables us to keep our focus on customer-centric delivery.
- Finding the balance between companies’ and users’ goals
- Creating a product that users need, not what you think they need
- Avoiding unnecessary product features and therefore saving development time as well as keeping costs low